中国科学院西双版纳热带植物园机构知识库

Choose‐your‐own‐adventure (CYOA) narratives offer immersive experiences that can effectively convey complex conservation concepts, fostering empathy and critical thinking, particularly in addressing issues like human–elephant conflict. Despite their potential, there is limited research on the use of CYOA activities in conservation education. In this study, we created an interactive story centered on elephant conservation, drawing from existing research to distill scientific concepts into engaging narratives and utilizing various modes of delivery (YouTube and live performances) to reach diverse audiences. We conducted postactivity surveys to assess variations in audience perception, learning, and conservation engagement intentions in relation to sociodemographic factors, activity type, and messages encountered. We then modeled the relationships between ordinal responses and explanatory variables using cumulative ordinal mixed models (N = 398). For the YouTube version, we also considered sociodemographic factors (YouTube n = 53, non‐YouTube n = 47). Our findings indicate a preference for live performances over online YouTube activity, with participants gaining knowledge about elephant conservation from both formats. For the YouTube activity, participants strongly agreed that the activity allowed engagement with the character and topic. They also expressed a higher likelihood of participating in several conservation actions, relative to a control group. While CYOA storytelling shows promise for conservation education, challenges remain in simplifying scientific language, assessing its impact on comprehension of complex issues, standardizing outcomes, and effectively communicating knowledge. Further research is recommended to adapt this approach, making it applicable to various audiences and domains beyond conservation. “CYOA(choose‐your‐own‐adventure,选择你自己的冒险)”的叙事方式能够提供身临其境的体验,可以有效传达复杂的动物保护概念,同时培养同理心和批判性思维,处理人象冲突等问题。然而,关于CYOA在动物保护教育中的应用研究很少。本研究创建了一个涉及亚洲象保护的互动故事,从现有的研究中提炼出科学概念,并将其转化为引人入胜的叙事,同时利用多种呈现方式(例如YouTube和现场表演)来吸引不同的受众。我们进行了活动后调查,以此对和社会人口因素有关的观众观感、学习以及参与动物保护的意图的变化,以及他们接触的活动类型和消息进行了评估。之后,我们使用累积序数混合模型(N = 398)对序数反应和解释变量之间的关系进行了建模。我们还在YouTube版本中考虑了社会人口因素(YouTube n = 53,非YouTube n 47)。总体而言,我们发现现场表演的方式比在线YouTube活动的方式更受欢迎。此外,参与者还从这两种活动中了解了关于亚洲象保护的事情。在 Youlube活动中,参与者非常认同该活动能够让他们参与到人物和主题中。与对照组相比,他们展现出了更多参与多项保护行动的积极性。CYOA叙事方式具有动物保护教育的潜力,但在简化科学语言、评估其对复杂问题理解的影响、结果规范化和有效的知识交流方面仍存在问题。建议通过进一步研究来让这种方法能够适应动物保护以外的不同受众和领域。 Choose‐your‐own‐adventure (CYOA) narratives offer immersive experiences that can effectively convey complex conservation concepts, like human–elephant conflict, while also fostering empathy and critical thinking. However, there has been little research on the use of CYOA activities in conservation education. This study created an interactive story based on elephant conservation, drawing from existing research to translate scientific concepts into accessible and engaging narratives, and utilizing various modes of delivery (YouTube and live performances) to reach diverse audiences. We used surveys to assess how participants engaged with the activities, what they learned, and their conservation intentions after exposure. We further analyzed differences in responses based on mode of delivery, message type, and sociodemographic factors. For one of the live performances (Merdeka), we specifically assessed knowledge before and after the activity. The live performances were generally rated more favorably than the online activity, and participants showed an increased understanding of elephant conservation. The Merdeka activity, in particular, led to improvement in knowledge accuracy. CYOA storytelling holds promise for conservation education, but challenges remain in simplifying the scientific language used, assessing its impact on the comprehension of complex issues, standardizing outcomes, and effectively communicating knowledge. Further research is needed to adapt this approach to different audiences and domains beyond conservation. CYOA的叙事方式能够提供身临其境的体验,可以有效地将复杂的动物保护概念传达出来,同时培养同理心和批判性思维,处理人象冲突等问题。然而,关于CYOA在保护教育中的应用研究很少。本研究需要创建一个互动故事,内容涉及亚洲象保护,从现有的研究中提炼出科学概念,将其转化为引人入胜的叙事,同时利用多种呈现方式(例如YouTube和现场表演)来吸引不同的受众。我们调查评估了观众在接触活动后的参与度、学习和行为意图,通过进一步分析了解了不同的呈现方式、消息类型和社会人口因素之间的差异。我们对其中的一场现场表演(Merdeka)前后的学习情况进行了评估。现场表演的评分高于在线活动的评分。此外,参与者还了解了关于亚洲象保护的内容,在Merdeka活动之后,参与者知识的准确性有所提高。CYOA叙事方式具有动物保护教育的潜力,但在简化科学语言、评估其对复杂问题理解的影响、结果规范化和有效的知识交流方面仍存在问题。建议通过进一步研究来让这种方法能够适应动物保护以外的不同受众和领域。 Choose‐Your‐Own‐Adventure narratives can effectively convey complex conservation concepts, fostering empathy and critical thinking to address issues like human–elephant conflict. Employing multiple delivery methods, such as live performances and online platforms, enables educators to reach diverse audiences and maximize the impact of conservation education. Conducting evaluations and adapting content based on audience feedback can help to simplify scientific language, standardize educational outcomes, and improve communication strategies for better comprehension and engagement. Choose‐Your‐Own‐Adventure narratives can effectively convey complex conservation concepts, fostering empathy and critical thinking to address issues like human–elephant conflict. Employing multiple delivery methods, such as live performances and online platforms, enables educators to reach diverse audiences and maximize the impact of conservation education. Conducting evaluations and adapting content based on audience feedback can help to simplify scientific language, standardize educational outcomes, and improve communication strategies for better comprehension and engagement. CYOA可以有效地将复杂的保护概念传达出来,同时培养同理心和批判性思维,处理人象冲突等问题。 多种呈现方式,如现场表演和YouTube等在线平台,以此能够接触到不同的受众,并最大限度地发挥动物保护教育的影响。 根据受众反馈进行评估并调整内容,此简化科学语言,规范教育成果,并改进沟通策略,以获得更好的理解和参与。 CYOA可以有效地将复杂的保护概念传达出来,同时培养同理心和批判性思维,处理人象冲突等问题。 多种呈现方式,如现场表演和YouTube等在线平台,以此能够接触到不同的受众,并最大限度地发挥动物保护教育的影响。 根据受众反馈进行评估并调整内容,此简化科学语言,规范教育成果,并改进沟通策略,以获得更好的理解和参与。 The research assesses the effects of choose‐your‐own‐adventure storytelling on individual perception, learning, and behavior toward the conservation of Asian elephants while comparing different methods of conveying the story through, live theater and online videos. We used postactivity surveys to assess audience engagement, learning, and behavior intentions, with further analysis conducted to understand differences across activities, message types, and sociodemographic factors. We found that both methods were successful at relaying the message of elephant conservation, with improved accuracy in knowledge from participants, postactivity.